Our Story

Grown from the land. Made to return to it.

At Fleecy, we believe the way we grow things matters as much as what we grow. That's why every pot we make starts with a single, honest material: 100% natural New Zealand wool.

Where it begins

New Zealand is home to some of the world's finest wool , in clean air, by farmers who have tended the land for generations. We work directly with New Zealand wool growers to source the fleecy wool

Nothing is imported. Nothing is artificial. Just wool, shaped into something useful.

The problem with plastic pots

Conventional plant pots are made from plastic that takes hundreds of years to break down. Every time you transplant a seedling, you risk disturbing fragile roots  and you're left with another piece of plastic to dispose of.

We set out to make something better.

Plant the whole pot

Fleecy pots are designed to go straight into the ground seedling and all. The wool breaks down naturally in the soil, feeding your plants as it goes. No transplant shock. No plastic waste. No second thoughts.

It's a small change with a lasting difference.

Plastic-free. Biodegradable. Better.

  • 100% natural New Zealand wool
  • Fully biodegradable – returns nutrients to the soil
  • Plastic-free from production to compost
  • Eliminates transplant shock for healthier plants
  • Sustainably sourced from New Zealand farms

Our commitment

We're a small team with a straightforward mission: to make gardening more sustainable, one pot at a time. We don't believe in greenwashing or complicated claims. We believe in materials that do what they say, and products that leave the world a little better than they found it.

Thank you for growing with us.